Digital platform imm cologne @home complements trade fair operations

Kaynak:
Koelnmesse/Fordaq
İzlenme:
574
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Knowing that not everyone who would like to travel to Cologne in person in January will be able to do so, imm cologne is digitally expanding its service with the new imm cologne @home platform. There it's possible to virtually exchange ideas with the industry, network with relevant contacts and advance the business.

In addition to various digital stages with live streams - for example from the recognized lecture forum "The Stage" - there are open and thematically curated video chats in the Virtual Café, and trade fair visitors taking part online can also experience exclusive innovations in the private showrooms of the imm cologne exhibitors. In contrast to conventional webinar and video conferencing systems, the imm cologne @home offers its exhibitors not only the streaming of content but also the opportunity to enter into an immediate, direct exchange with customers - in real time.

LivingKitchen visitors and exhibitors will also benefit from the new hybrid format. Not only events and lecture programs are digitally mapped here, but all functions of the new platform are also transferred to LivingKitchen. imm cologne @home is made available to visitors to the international interior design fair as a website and as an app, and in future it should also be able to be used between the trade fair events as an information and communication hub and as a digital exhibition space for visitors and exhibitors.

In order to select the right tools from the extensive modular system of the sister fair DMEXCO by the end of October, Koelnmesse is also relying on the opinion of the exhibitors. These are of course also required with the production of content - true to the motto: "You make it possible - we make it happen."

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